About Us

Unleashed began with a simple but powerful idea: our pets have the ability to bring people together. Bethany, the owner and founder, first noticed this at her other downtown Tuscaloosa store, where her beloved dog quickly became more than just a shop companion, he became a local favorite. Customers would light up when they saw him, and he made lasting impressions on everyone who stopped by. His presence sparked conversations, created connections, and reminded people of the joy pets bring into our lives.

That’s where the idea for Unleashed was born.

Bethany envisioned a place where pets weren’t just welcome, they were celebrated. Unleashed is a high-end pet and gift boutique offering premium, thoughtfully chosen products for pets and the people who love them. From stylish collars and gourmet treats to unique home goods and heartfelt gifts, every item in our store is curated with care and intention.

As a proud local business, we’re committed not only to quality, but to community. That’s why we donate a portion of our profits to multiple local charities, helping to give back to the place that gave us our start.

Unleashed isn’t just a store, it’s a space where dogs wag their tails a little faster and people feel a little more connected. Whether you’re a regular visitor or stopping in for the first time, we hope you feel the love and passion that inspired it all.